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SUMMARY:Language Matters - Siret Schutting
DTSTART;TZID=Europe/Helsinki:20260925T153000
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DTSTAMP:20260926T112159Z
UID:pretalx-bsides-tallinn-2026-VAGAWE@pretalx.com
DESCRIPTION:Technology is a coy field: what happens on machine level is al
 most never what happens in the eyes of the end-user\, so far are they deta
 ched. One must trust what the wizard in between claims to be happening\, u
 nfortunately therefore having to put all trust in said wizard. \n\nWith th
 e advent and popularisation of LLMs\, the masses of people who seemingly 
 “gain knowledge” or “access” to machines has risen rapidly. This p
 oses several threats in itself\, but my research focuses mainly on how cul
 ture\, specifically words and language\, influence how we perceive and use
  technology\, and why most of the tech world today is taken hostage by a h
 andful of American software companies (Anthropic\, OpenAI etc). \n\nMy tal
 k focuses on these core topics and findings: \n> The Use of Anthropomorphi
 sation in Marketing and UX language of large language models (why it’s b
 ad and how to fight it) i.e “your model does not hallucinate\, it’s ju
 st wrong”\n> The permeation of cultural myths in the perception and util
 isation of technology (or how the Bible\, the Odyssey and James Cameron af
 fect how large-scale security decisions are made incl. on government and m
 ilitary level)\n> who benefits and who’s at risk from these misuses (and
  deceptions)\, and why it affects the security community so heavily (coupl
 e real-life examples and case studies)\n\nFindings include: \n- comparison
  of how varying cultures explain and utilise frontier technologies (i.e ca
 n there be AI apocalypse\, if your culture does not know apocalypse) \n- e
 xamples of how marketing language affects real security decisions (the hol
 y triad of CEOs\, CISOs and Mythos) \n- practical thoughts on how the secu
 rity community can fight back
LOCATION:Stage B
URL:https://pretalx.com/bsides-tallinn-2026/talk/VAGAWE/
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